Speqta was founded in 2003 with the ambition to someday build its own online services. Via innovative services like allaannonser.se, Shopello, Mytaste, and Vinklubben, the company expanded and build the experience within performance-based marketing. In 2019 Speqta focused on two segments: AdTech and Content & Comparison (C&C) and during 2021/2022 a large part of the built up value was realized thanks to the divestment of parts of the business, but still keeping the part with the largest growth potential: Adtech.
Speqta is divesting Affilijet to Rocket Revenue
Speqta has entered into an agreement with Rocket Revenue to divest all shares in the subsidiary Affilijet Operations AB.
Speqta completes strategic review
The review concludes that Speqta will solely focus on marketing for e-commerce and the AI-based bidding SaaS service Bidbrain.
Speqta is divesting Vinklubben to Viva Wine Group
Speqta AB has entered into an agreement with Viva Wine Group AB to sell the service Vinklubben by the divestment of all shares in the subsidiary Mytaste Food & Beverage AB.
Speqta is selling Rahalaitos to Sambla
Speqta has entered into an agreement with Nordic Capital-owned Sambla Group AB for the sale of Eone Oy in the company's largest deal in history.
Speqta launches Bidbrain as a SaaS
Speqta is now launching the first version of its groundbreaking AI offering - Software as a Service (SaaS). By using Bidbrain, e-retailers can grow by buying more of the traffic that actually leads to purchases.
Cooperation agreement with leading Finnish media house Sanoma
The agreement initially means that Speqta will handle Ilta-Sanomat’s investment in discount codes.
Speqta signs cooperation agreement with Aller Media
Speqta, through its service Affilijet, has signed a cooperation agreement with the leading Nordic media house Aller Media. The first collaboration is regarding discount coupons.
Acquisition of Rahalaitos
Speqta acquired 100 % of the shares in Eone OY, which owns Finland's strongest online credit brokerage brand: Rahalaitos.fi
Launch of Shopello BidBrain™
Shopello’s CPO model was launched, Shopello BidBrain™. The service entails that the e-retailer no longer has to pay for clicks not leading to purchases, but only for clicks that generate sales.
Rebranded to Speqta
Mytaste Group rebrands to Speqta to become a leading player in performance-based marketing.
Låne-penger was acquired
Låne-penger.com, a Norwegian comparison site for consumer loans, was acquired together with a cooperation contract with Nettavisen regarding loan comparisons, credit cards, and discount coupons.
Expressen cooperation continued to grow
The collaboration with Expressen was expanded, and Mytaste Groups AffiliJet platform took over Expressen's consumer finance services, discount codes, and games.
Låneakuten was acquired
Låneakuten.com - a comparison site for private loans in Sweden.
Google Premium CSS Partner
Shopello proudly to qualified as a Google Premium CSS Partner. Enabling us to offer high-quality leads from Googles product search to all Shopello customers.
The cooperation with Expressen was expanded in to loans
The cooperation with Expressen was expanded, and Expressen Långuiden was launched.
Optimizer Invest became the new principal owner
Optimizer Invest makes its most significant investment in Mytaste Group and joins the board of Mytaste Group.
BigData Engine™ was developed
BigData Engine™, a data-collection platform used for advanced re-targeting for customers between all Speqtra (Mytaste Group) brands.
Affil iJet ™ was commercialized
AffiliJet™, an online lead-generating marketing platform for premium publishers. Today, the concept is an integral part of future expansion.
OutletSverige was acquired
Outletsverige.se - notifying consumers through email and push notifications when products of interest comes on sale.
AlltidRea was acquired
AlltidREA.se, which collects sales offers from Swedish webshops, was acquired as part of the new strategy.
Kampanjjakt was acquired
Kampanjjakt.se, which collects discount coupons for Swedish online stores, was acquired.
The new strategy was launched
The current strategy focusing on lead generation and performance-based marketing took shape and began to be implemented.
203 Web Group renamed to myTaste
Vinklubben was launched
Vinklubben.se saw the light of day for the first time. A service that helps Swedish wine importers to market themselves directly to consumers. Vinklubben is part of the Speqta Food & Beverage segment.
myTaste ranked #1
myTaste ranked #1 among prescriptions in over ten countries for iOS and Android.
203 Web Group goes public
Production 203 was listed on Nasdaq First North Stockholm, under the new named 203 Web Group, to accelerate the growth of myTaste further.
myTaste peaked in December 2013 with 36 million unique visitors in 50 countries. The service has had a significant impact on the market and is today part of the Speqta Food & Beverage segment.
myTaste was founded
myTaste was founded and quickly grew into the world’s 3rd largest recipe site in 26 languages in 50 countries.
Produktion 203 was listed on Aktietorget
Aktietorget is now called Spotlight.
Shopello is founded
Shopello was founded as an affiliate network and quickly gained a foothold in the market.
Matklubben.se was founded
Matklubben.se was the first in Sweden with social functions for recipes and in a short time became a market leader.
Allaannonser went live
With allaannonser.se, Production 203 entered the advertising market in Sweden and became the largest search engine for ads. allaannonser.se broke the status quo by taking in ads from many different sites and giving the user a site to turn to for all ads. The site is still online and part of Speqtra.
Produktion 203 was founded
Founders Jonas Söderqvist and Andereas Friis started the web agency Produktion 203 with the ambitions to one day build their own online services.