Our story

Founders Jonas Söderqvist and Andereas Friis started the web agency Produktion 203 with the ambitions to one day build their own online services.

With allaannonser.se, Production 203 entered the advertising market in Sweden and became the largest search engine for ads. allaannonser.se broke the status quo by taking in ads from many different sites and giving the user a site to turn to for all ads. The site is still online and part of Speqtra.

Matklubben.se was the first in Sweden with social functions for recipes and in a short time became a market leader.

Shopello was founded as an affiliate network and quickly gained a foothold in the market.

Aktietorget is now called Spotlight.

myTaste was founded and quickly grew into the world’s 3rd largest recipe site in 26 languages in 50 countries.

myTaste peaked in December 2013 with 36 million unique visitors in 50 countries. The service has had a significant impact on the market and is today part of the Speqta Food & Beverage segment.

Production 203 was listed on Nasdaq First North Stockholm, under the new named 203 Web Group, to accelerate the growth of myTaste further.

myTaste ranked #1 among prescriptions in over ten countries for iOS and Android.

Vinklubben.se saw the light of day for the first time. A service that helps Swedish wine importers to market themselves directly to consumers. Vinklubben is part of the Speqta Food & Beverage segment.

The current strategy focusing on lead generation and performance-based marketing took shape and began to be implemented.

Kampanjjakt.se, which collects discount coupons for Swedish online stores, was acquired.

AlltidREA.se, which collects sales offers from Swedish webshops, was acquired as part of the new strategy.

Outletsverige.se - notifying consumers through email and push notifications when products of interest comes on sale.

BigData Engine™, a data-collection platform used for advanced re-targeting for customers between all Speqtra (Mytaste Group) brands.

AffiliJet™, an online lead-generating marketing platform for premium publishers. Today, the concept is an integral part of future expansion.

Optimizer Invest makes its most significant investment in Mytaste Group and joins the board of Mytaste Group.

The cooperation with Expressen was expanded, and Expressen Långuiden was launched.

Shopello proudly to qualified as a Google Premium CSS Partner. Enabling us to offer high-quality leads from Googles product search to all Shopello customers.

Låneakuten.se - a comparison site for private loans in Sweden.

The collaboration with Expressen was expanded, and Mytaste Groups AffiliJet platform took over Expressen's consumer finance services, discount codes, and games.

Låne-penger.com, a Norwegian comparison site for consumer loans, was acquired together with a cooperation contract with Nettavisen regarding loan comparisons, credit cards, and discount coupons.

Mytaste Group rebrands to Speqta to become a leading player in performance-based marketing.