Our story

Speqta was founded in 2003 with an ambition to one day build its own online services. Through innovative services such as allaannonser.se, Shopello, Mytaste and Vinklubben, the company built up both its experience and knowledge base about how performance-based marketing works. In 2021 and 2022, large parts of the built-up value and operations were divested, in order to keep and invest in the part with the greatest global potential: Adtech. In 2023 BrightBid was acquired and Speqta is today a fast-growing SaaS company with exciting AI technology.

Milestone image

The BrightBid acquisition

Speqta acquires and merges with fast-growing SaaS company BrightBid

Milestone image

Speqta is divesting Affilijet to Rocket Revenue

Speqta has entered into an agreement with Rocket Revenue to divest all shares in the subsidiary Affilijet Operations AB.

Milestone image

Speqta completes strategic review

The review concludes that Speqta will solely focus on marketing for e-commerce and the AI-based bidding SaaS service Bidbrain.

Milestone image

Speqta is divesting Vinklubben to Viva Wine Group

Speqta AB has entered into an agreement with Viva Wine Group AB to sell the service Vinklubben by the divestment of all shares in the subsidiary Mytaste Food & Beverage AB.

Milestone image

Speqta is selling Rahalaitos to Sambla

Speqta has entered into an agreement with Nordic Capital-owned Sambla Group AB for the sale of Eone Oy in the company's largest deal in history.

Milestone image

Speqta launches Bidbrain as a SaaS

Speqta is now launching the first version of its groundbreaking AI offering - Software as a Service (SaaS). By using Bidbrain, e-retailers can grow by buying more of the traffic that actually leads to purchases.

Milestone image

Cooperation agreement with leading Finnish media house Sanoma

The agreement initially means that Speqta will handle Ilta-Sanomat’s investment in discount codes.

Milestone image

Speqta signs cooperation agreement with Aller Media

Speqta, through its service Affilijet, has signed a cooperation agreement with the leading Nordic media house Aller Media. The first collaboration is regarding discount coupons.

Milestone image

Acquisition of Rahalaitos

Speqta acquired 100 % of the shares in Eone OY, which owns Finland's strongest online credit brokerage brand: Rahalaitos.fi

Milestone image

Launch of Shopello BidBrain™

Shopello’s CPO model was launched, Shopello BidBrain™. The service entails that the e-retailer no longer has to pay for clicks not leading to purchases, but only for clicks that generate sales.

Milestone image

Rebranded to Speqta

Mytaste Group rebrands to Speqta to become a leading player in performance-based marketing.

Milestone image

Låne-penger was acquired

Låne-penger.com, a Norwegian comparison site for consumer loans, was acquired together with a cooperation contract with Nettavisen regarding loan comparisons, credit cards, and discount coupons.

Milestone image

Expressen cooperation continued to grow

The collaboration with Expressen was expanded, and Mytaste Groups AffiliJet platform took over Expressen's consumer finance services, discount codes, and games.

Milestone image

Låneakuten was acquired

Låneakuten.com - a comparison site for private loans in Sweden.

Milestone image

Google Premium CSS Partner

Shopello proudly to qualified as a Google Premium CSS Partner. Enabling us to offer high-quality leads from Googles product search to all Shopello customers.

Milestone image

The cooperation with Expressen was expanded in to loans

The cooperation with Expressen was expanded, and Expressen Långuiden was launched.

Milestone image

Optimizer Invest became the new principal owner

Optimizer Invest makes its most significant investment in Mytaste Group and joins the board of Mytaste Group.

Milestone image

Affil iJet ™ was commercialized

AffiliJet™, an online lead-generating marketing platform for premium publishers. Today, the concept is an integral part of future expansion.

Milestone image

BigData Engine™ was developed

BigData Engine™, a data-collection platform used for advanced re-targeting for customers between all Speqtra (Mytaste Group) brands.

Milestone image

OutletSverige was acquired

Outletsverige.se - notifying consumers through email and push notifications when products of interest comes on sale.

Milestone image

AlltidRea was acquired

AlltidREA.se, which collects sales offers from Swedish webshops, was acquired as part of the new strategy.

Milestone image

Kampanjjakt was acquired

Kampanjjakt.se, which collects discount coupons for Swedish online stores, was acquired.

Milestone image

The new strategy was launched

The current strategy focusing on lead generation and performance-based marketing took shape and began to be implemented.

Milestone image

203 Web Group renamed to myTaste

Milestone image

Vinklubben was launched

Vinklubben.se saw the light of day for the first time. A service that helps Swedish wine importers to market themselves directly to consumers. Vinklubben is part of the Speqta Food & Beverage segment.

Milestone image

myTaste ranked #1

myTaste ranked #1 among prescriptions in over ten countries for iOS and Android.

Milestone image

203 Web Group goes public

Production 203 was listed on Nasdaq First North Stockholm, under the new named 203 Web Group, to accelerate the growth of myTaste further.

Milestone image

myTaste Peaks

myTaste peaked in December 2013 with 36 million unique visitors in 50 countries. The service has had a significant impact on the market and is today part of the Speqta Food & Beverage segment.

Milestone image

myTaste was founded

myTaste was founded and quickly grew into the world’s 3rd largest recipe site in 26 languages in 50 countries.

Milestone image

Produktion 203 was listed on Aktietorget

Aktietorget is now called Spotlight.

Milestone image

Shopello is founded

Shopello was founded as an affiliate network and quickly gained a foothold in the market.

Milestone image

Matklubben.se was founded

Matklubben.se was the first in Sweden with social functions for recipes and in a short time became a market leader.

Milestone image

Allaannonser went live

With allaannonser.se, Production 203 entered the advertising market in Sweden and became the largest search engine for ads. allaannonser.se broke the status quo by taking in ads from many different sites and giving the user a site to turn to for all ads. The site is still online and part of Speqtra.

Milestone image

Produktion 203 was founded

Founders Jonas Söderqvist and Andereas Friis started the web agency Produktion 203 with the ambitions to one day build their own online services.