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Best July ever on myTaste: 30 million visits

06 AUGUST 2014

Following information was previously published in Swedish. This is a translation of already presented information.

In July, myTaste reported its second-best traffic month ever. The previous record was set during the highs of December 2013. The total number of visits during July peaked at 30 million, just over 50% more than in the same month a year earlier.

According to the Web analytics tool SimilarWeb.com, which measures international Internet traffic, myTaste now ranks among the top three recipe sites in Argentina, Brazil, Chile, Colombia, Denmark, Norway, Portugal, Spain and Sweden.*

“To gain leading positions in the biggest countries in Latin America is quite clearly a milestone for us. I think that most people in the industry see that where we are now is a dream situation: getting into these huge markets early and managing to secure a market-leading position offers the prospect of nothing less than a revenue explosion. Our success is obviously due to a number of factors, not least timing, but one extremely important piece in the jigsaw puzzle is that we’ve decided not to capitalize on our traffic yet, and instead to focus on maximum growth,” says 203 Web Group CEO Jonas Söderqvist.

The number of page views per visit has risen by 91% and the average time per visit by 78% since last year, as a result of better functionality and design. In addition, in July around 15,000 new members registered per day, and so the total number of members has now risen to 5.5 million. To further promote membership growth going forward, a strong focus will be placed on work with mobile systems, since an increasingly large share of traffic is generated via mobile platforms.

*In countries where the change of name to myTaste is ongoing, no current data is available from SimilarWeb.com.

Jonas Söderqvist, CEO
203 Web Group AB (publ)
jonas.soderqvist@203webgroup.se
+46 732 512 203 

Jonas Söderqvist, CEO
203 Web Group AB (publ)
jonas.soderqvist@203webgroup.se
+46 732 512 203 

About myTaste
myTaste is one of the world’s biggest social networks for food and cooking, with visitors from more than 50 countries. Our users discover, save and share 6 million recipes from more than 35,000 food blogs around the world. Read more about myTaste here.

About 203 Web Group AB (publ)
203 Web Group is a publicly traded Swedish media group operating sites in 50 countries. Read more about 203 Web Group here.

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