Disclaimer

NOT FOR DISTRIBUTION, DIRECTLY OR INDIRECTLY, IN OR INTO, AUSTRALIA, CANADA, HONG KONG, JAPAN, NEW ZEALAND, SINGAPORE, SOUTH AFRICA, SOUTH KOREAS, SWITZERLAND OR IN THE UNITED STATES OF AMERICA (INCLUDING ITS TERRITORIES AND POSSESSIONS, ANY STATE OF THE UNITED STATES AND THE DISTRICT OF COLUMBIA), OR ANY OTHER JURISDICTION WHERE SUCH ACTION WOULD BE UNLAWFUL, REQUIRE REGISTRATION OR ANY OTHER MEASURES OTHER THAN AS SET OUT IN APPLICABLE LAW.

This section of Speqta AB's (the "Company") website and the information contained herein is not intended for, and may not be accessed by, or distributed or disseminated to, persons resident or physically present in Australia, Canada, Hong Kong, Japan, New Zealand, Singapore, South Africa, South Korea, Switzerland or the United States of America (including its territories and possessions, any state of the United States and the District of Columbia, the "United States"), and do not constitute an offer to sell or the solicitation of an offer to purchase or acquire, any securities of the Company in any of the above mentioned jurisdictions or in any other jurisdiction in which such offer or solicitation would be unlawful prior to registration or qualification under the securities laws of such jurisdiction. The securities of the Company referred to on this website have not been and will not be registered under the U.S. Securities Act of 1933, as amended (the "U.S. Securities Act"), and may not be offered or sold in the United States absent registration or an exemption from registration under the U.S. Securities Act.

All persons residing outside of the above mentioned jurisdictions who wish to access the documents contained on this website should first ensure that they are not subject to local laws or regulations that prohibit or restrict their right to access this website, or require registration or approval for any acquisition of securities by them. The Company assumes no responsibility if there is a violation of applicable law and regulations by any person.

If you are not permitted to view materials on this website or are in any doubt as to whether you are permitted to view these materials, please exit this website.

Access to electronic versions of these materials is being made available on this website by the Company in good faith and for information purposes only.

By clicking "Confirm" you confirm and certify that:

  • You are not a resident of or physically present in any of the above jurisdictions or any other restricted jurisdiction and are not a U.S. person (as defined in Regulation S under the U.S. Securities Act); and
  • you are either:
    1. a resident of, or physically present in, Sweden;
    2. if resident or physically present in a Member State of the European Economic Area other than Sweden, a qualified investor as defined in Regulation (EU) 2017/1129 of the European Parliament and of the Council (as amended); or
    3. otherwise authorized to access this information pursuant to applicable laws or regulations.
Release image

Digital Agency Gaffla chooses Bidbrain

15 JUNE 2021



Digital agency Gaffla chooses the AI tool Bidbrain, to optimize its customers' advertising in Google Shopping. This means that Gaffla can provide its customers with significantly better results, more efficient work, and deeper insights. For Bidbrain, this means that more e-commerce customers, through Gaffla, are using Bidbrain.

Bidbrain, an easy-to-use SaaS platform for both e-retailers and agencies that acts as a plugin for Google Ads. Initially, the e-retailer is offered a free AI analysis, where Bidbrain analyzes the current bid patterns. When the bidding service is activated, the choice is made which ROAS (Return On Ad Spend, return on advertising cost) you aim for your advertising, and Bidbrain focuses on generating as much sales or profit as possible for the desired return.

The Bidbrain service is now open for partnerships, where digital agencies and other players, via a reseller model, can offer Bidbrain to their customers. Performance agency Gaffla is one of the first agencies to use Bidbrain and thereby be able to streamline and improve its offering.

Gaffla is a tactical and strategic specialist agency in search marketing, with a business concept to strengthen the market presence of companies with growth ambitions. Since 2018, Gaffla is a certified Google Partner agency and a certified Google CSS partner.

Fredrik Rosenborg Gaffla's CEO:
Today, efficiency and insights are two of the most competitive qualities of a performance agency. By teaming up with Speqta Bidbrain, we not only ensure that we become more efficient in our work, but also that we can acquire insights more quickly.

Bidbrains CEO Malin Blomberg:
We are extremely pleased that Gaffla, a certified Google CSS partner, is choosing our service, in order to optimize its customers' Google Shopping ads. This is proof that digital agencies also benefit greatly from our technology. We currently have several customers via Gaffla and are looking forward to continuing to develop the partnership.

For more information, please contact:

Bidbrain
Malin Blomberg
CEO Bidbrain/AdTech
malin.blomberg@bidbrain.com
+46 701 15 14 44

Gaffla 
Fredrik Rosenborg
CEO Gaffla
fredrik.rosenborg@gaffla.nu
+46 767 64 01 94

About Bidbrain and Speqta
Bidbrain is part of Speqta AdTech, within Speqta Group. Speqta offers the best performance-based leads generating platforms, using data and AI and shall grow both organically and through acquisitions, in new and existing markets. The company has two business areas, Speqta AdTech and Speqta Content & Comparison. The company is listed on Nasdaq First North Premier Growth Market, in Stockholm under the name “SPEQT”.

www.bidbrain.com


 

Documents