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Mytaste Group signs new exclusive agreement with Expressen

23 JANUARY 2019

The expanded collaboration with Expressen means that Mytaste Group now handles Expressen's services in the field of personal finance, discount offers and odds/ gaming.

MyTaste AB (publ) (Mytaste Group) has today signed an exclusive agreement with Swedish media house Expressen to become the sole provider of services regarding performance-based marketing for the newspaper's comparative service at spel.expressen.se. The agreement entails an extension of an existing collaboration and includes that Mytaste Group provides technology in comparison for odds and gaming.

Since 2017, Mytaste Group and Expressen have a collaboration agreement relating to consumer discount offerings aimed towards Expressen's readers at the domain rabattkoder.expressen.se. After that, the collaboration has been expanded to include private finance services through the domain lanapengar.expressen.se. The collaboration is based on Mytaste Group operating subdivisions with ads and comparison sites, which in turn generate traffic that is converted to customers. Mytaste Group then charges a performance-based fee.

When Expressen now chooses Mytaste Group as an exclusive partner for their new initiative, this means that both parties create another potentially strong digital revenue stream and broaden both companies’ offering.

Andereas Friis, CEO of Mytaste Group, comments:

”The fact that Expressen, one of Sweden's largest news sites with over 2,2 million unique daily visitors, wants to expand the collaboration with Mytaste Group is an immense compliment. Now we take a complete approach to handling Expressen's subdomains and involve ourselves in yet another vertical, a vertical that we see as the most lucrative of the three we cooperate in.”

Kenneth Eriksson, business developer at Expressen digitala medier, comments:

“We are pleased that our successful cooperation with Mytaste Group can now grow in more areas and we look forward to launching another vertical together.”

För mer information se: investor.mytaste.com:

MyTaste AB (publ)

Birger Jarlsgatan 6B, 7 tr

114 34 Stockholm

Andereas Friis

VD/Grundare Mytaste AB (publ)

andereas.friis@mytaste.com

+46 (0) 739 944 670

Hemsida: mytastegroup.com

Kenneth Eriksson

Digital affärsutvecklare på Expressen

0709-56 58 67

kenneth.eriksson@expressen.se

För mer information se: investor.mytaste.com:

MyTaste AB (publ)

Birger Jarlsgatan 6B, 7 tr

114 34 Stockholm

Andereas Friis

VD/Grundare Mytaste AB (publ)

andereas.friis@mytaste.com

+46 (0) 739 944 670

Hemsida: mytastegroup.com

Kenneth Eriksson

Digital affärsutvecklare på Expressen

0709-56 58 67

kenneth.eriksson@expressen.se

About Mytaste Group

Mytaste Group is a digital media house that owns and operates a leading international advertising network as well as a number of digital products and services within performance-based marketing of e-commerce stores. Mytaste Group has two business areas: Mytaste Shopping and Mytaste Food & Beverage. The company is listed on Nasdaq First North Premier in Stockholm under the ticker "Taste".

Arctic Securities is the Company's Certified Adviser, telephone number: +46 8 44 68 60 87, e-mail: certifiedadviser@arctic.com.