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Speqta gives e-retailers smart tips about Google Shopping, in a new webinar series

20 MAY 2020

Earlier this year, Speqta launched the AI engine Shopello BidBrain™, which allows e-retailers to pay only for traffic leading to purchases. Speqta is now taking another step to help e-retailers get profitable online traffic by launching a webinar series with smart tips about Google Shopping.



The interest in Shopello BidBrain™ is great and some 20 major European e-retailers have already joined. The AI engine handles the complexity of buying traffic. It never sleeps and works with 100's of parameters simultaneously. Shopello BidBrain™ allows online stores to decide for themselves what percentage of sales or profits they want to spend on traffic.

In the new webinar series, Speqta guides e-retailers on how to maximize their sales and improve traffic procurement. The series includes four films with subsequent webinars, where traffic acquisition experts Andereas Friis and Daniel Bergvall, together with Speqta's CEO Fredrik Lindros answer the following questions:

• Why do Swedish e-retailers leave sales behind?
• Three Myths About Google Shopping
• This is how an AI-based bidding engine works with Google Shopping
• Three reasons to optimize your product feed

A 30-minute-long webinar, with discussions on the topics the film highlights, follows each film. The webinars are broadcasted live and the campaign started on LinkedIn, May 19, 2020.

Fredrik Lindros, Speqta's CEO, comments: “We have a solid knowledge of how e-commerce works and how e-retailers can optimize their online traffic. The interest in our AI engine is steadily increasing and we receive regularly positive feedback from our customers. With this initiative, we want to give as many people as possible the opportunity to learn more about the future of traffic acquisition, for example within Google advertising. "

Speqta is a premium CSS partner to Google and has more than 3 000 affiliated e-commerce stores, in 17 countries in Europe. Read about this on https://shopello.net/

For further information, please contact:

Fredrik Lindros
CEO Speqta AB (plc)
fredrik.lindros@speqta.com
+46 723 10 66 66

About Speqta
Speqta offers the best performance-based lead generating platforms using data and AI and to grow organically as well as through acquisitions in new and existing markets. Speqta has two business areas Speqta AdTech and Speqta Content & Comparison. The company is listed on Nasdaq First North Premier Growth Market in Stockholm under the ticker “speqt”.  The company’s Certified adviser is Västra Hamnen Corporate Finance AB, telephone number: +46 40 20 02 50, e-mail: ca@vhcorp.se

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