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Speqta starts energy comparison vertical via expanding its agreement with leading Nordic media house Aller Media

16 DECEMBER 2020



Speqta ("SPEQT") has, through its service Affilijet, extended its cooperation agreement with the leading Nordic media house Aller Media, by also taking responsibility for the comparison service within electricity and energy deals, on Dagbladet.no.

Speqta AB (plc) (“SPEQT”) has, as of today and through its service Affilijet, entered into an agreement to expand the collaboration with Aller Media. Since May 2020, Speqta has been the sole provider of services regarding discount codes, and since October 2020 also for credit cards, for the media house Dagbladet.no - one of Norway's largest News Sites, with more than 1,5 million unique readers daily. The new agreement means that Speqta will also have the exclusive right to be responsible for Dagbladet's Comparison service for energy and electricity deals. Affilijet, and the agreement stipulates that Speqta operates subdivisions in the form of Comparison Sites, which in turn generate traffic that is converted into customers, through advertising links. For this, Speqta charges a performance-based income, which is shared with media houses.

Ali Jeng, Commercial Director of B2C at Aller Media, comments:
“In our strategic partnership with Speqta we are exploring new opportunities together. This is an example of that. A comparison service for energy deals means that our readers can get the best possible help to easily compare different electricity suppliers"

Speqta AB's CEO Fredrik Lindros, comments:
“This is the third vertical we now start with Aller media. In general, media houses have an enormous potential to increase their earnings and strengthen their online positioning, by working smart with performance-based marketing in different verticals. This is also our first comparison site within energy and electricity deals, which is really inspiring to do with a partner like Dagbladet.no and Aller Media. ”
The revenues from the cooperation https://www.dagbladet.no/tjeneste/strom/ builds up over time, as traffic from above all search engines is gaining momentum. The partnership will begin in the beginning of 2021, with revenues expected in the later parts of 2021 and to be more comprehensive at that time and during 2022. Affilijet is included in the segment Speqta Content & Comparison.

About Affilijet
Affilijet is Speqta's service that helps media houses create value in performance-based marketing. Affilijet accomplishes this, by providing high-quality comparison sites on its partners' websites, in the most integrated way possible, to create a natural user experience and maximize revenue opportunities. Affilijet also acts as an advisory and provides the best performance-based revenue opportunities for the media houses, to integrate into its other contextual environment on the main website.

For further information, please contact:
Fredrik Lindros
CEO Speqta AB (plc)
fredrik.lindros@speqta.com
+46 723 10 66 66

About Speqta
Speqta offers the best performance-based lead generating platforms using data and AI and to grow organically as well as through acquisitions in new and existing markets. Speqta has two business areas Speqta AdTech and Speqta Content & Comparison. The company is listed on Nasdaq First North Premier Growth Market in Stockholm under the ticker “speqt”. The company’s Certified adviser is Västra Hamnen Corporate Finance AB, telephone number: +46 40 20 02 50, e-mail: ca@vhcorp.se

www.speqta.com

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