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Speqta’s cooperation with Norwegian media houses is top ranked by Google

08 APRIL 2021

Speqta's (“SPEQT”) innovative priority Affilijet, where they together with successful media houses run comparison sites, has in recent weeks developed extraordinarily strong in Norway. Speqta has taken the top positions for the most competitive keywords, in the attractive private consumer loans segment.

During the pandemic year 2020, Speqta focused on developing its collaboration sites within Affilijet, to prepare them for increased volumes, when the effects of the pandemic subside. The development work has meant that Speqta has actively improved the content on the sites and intensified the work on keyword optimization. The effects are now beginning to show, and in Norway Speqta is currently experiencing the greatest successes thanks to the work, by taking top organic search placements for the two most attractive keywords in the segment on the Norwegian market, "consumer loans" and "refinancing". As a reference, according to Google, you need to pay SEK 907 and SEK 1077 for each click on these words when advertising via Google.
 
With Speqta now at the top of the rankings for commonly used keywords, ahead of both the major banks and other comparison services, it is a strong sign that the strategy for the Affilijet is really working.

Speqta's CEO Fredrik Lindros comments:
The successes in Norway are proof that Affiliate's strategy is working and creates value. We help media houses make money using performance-based marketing, by leveraging their strong position online, combined with our high-quality comparison sites Through our strategic improvement work in 2020, we have built a strong position, when the recovery starts after the pandemic.

Within Affilijet, Speqta also operates comparison sites, together with Nettavisen and Dagbladet in Norway, Ilta-Sanoma in Finland and Expressen in Sweden.

For more information, please contact:
Fredrik Lindros
CEO Speqta AB (plc.)
fredrik.lindros@speqta.com
+46 723 10 66 66

About Speqta
Speqtas offers the best performance-based leads generating platforms, using data and AI and shall grow both organically and through acquisitions, in new and existing markets. The company has two business areas, Speqta AdTech and Speqta Content & Comparison. The company is listed on Nasdaq First North Premier Growth Market, in Stockholm under the name “SPEQT”. The company's Certified Adviser is Västra Hamnen Corporate Finance AB, 
telephone number: +46 40 20 02 50 and e-mail: ca@vhcorp.se

www.speqta.com